Diagnosing Pricing Problems
How to Identify the Real Root-Causes Behind Pricing Performance Issues
When companies stop at a default diagnosis of, “Something’s wrong with the pricing,” they never identify and fix the true root-causes of the issues. Instead, they erode their margins further trying to “fix” the symptoms through price reductions, larger discounts, or worse. And thus begins a downward spiral as pricing “fixes” lead to more pricing “issues”…which then lead to even more “fixes”…that cause even more serious “issues.” On and on, the symptoms get worse and the real problem is never corrected. In this subscriber-only training webinar, you will learn about:
- Why pricing is such an effective scapegoat for the various issues and problems a B2B company may encounter along the way.
- The most common...yet, often unrecognized...root-causes that are ultimately responsible for many pricing "symptoms."
- An incredibly straightforward diagnostic technique you can get in the habit of using to avoid jumping to simplistic conclusions.
- Numerous real-world examples of seemingly obvious pricing problems that were really just symptoms of problems elsewhere.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Influencing Internal Pricing Negotiations
In B2B, the most costly pricing negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better pricing outcomes with others inside your company.
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Building a Pricing Center of Excellence
Experts have long argued that centralized pricing is the ideal model for driving performance improvement. But these days, companies are finding success taking a different approach---the Pricing Center of Excellence.
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Step-by-Step Marketing Research for Strategic Pricing
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic pricing.
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Reducing the Friction Between Sales & Pricing
Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.
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