Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our competitors are outperforming us on every value-driver that really matters?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Why are salespeople so quick to offer discounts?
  • Why are the early signs of customer defection so difficult to spot?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What's the difference between pricing analytics and optimization?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • How does internal marketing relate to change management?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • 17 Customer Insights for More Strategic Pricing

    Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.

    View This Guide

  • Avoiding Guesswork in Value-Based Pricing

    Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.

    View This Guide

  • Considerations for Pricing Through Channels

    How do you get your arms around the various players in the channel and manage the links in the distribution chain? In this interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company.

    View This Interview

  • The Essence of Strategic Pricing

    It's easy to fill your to-do list with all sorts of tactical pricing tasks. But if you're only focusing on those, it's hard to generate significant results. View this recorded training seminar and learn about tackling the most powerful and effective aspects of real strategic pricing.

    View This Webinar