Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Can pricing analysts be taught the softer skills they need to be successful?
- How does internal marketing relate to change management?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Does price elasticity really exist in B2B markets?
- How can pricing skills be applied to other profitable problems?
- What are the growth paths that other pricing groups are taking?
- How do I know if my value messages are really "strategic"?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- When conducting research interviews, how many should we try to conduct?
- Can just measuring something cause it to improve?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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17 Customer Insights for More Strategic Pricing
Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.
View This Guide -
Avoiding Guesswork in Value-Based Pricing
Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.
View This Guide -
Making Pricing More Responsive
How do we design our pricing models, systems, and processes to maximize ongoing responsiveness, flexibility, and agility? And how do we do it without sacrificing pricing quality and accuracy?
View This Webinar -
Do European Companies Really Price Better?
In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.
View This Interview
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Building AI-Enabled Pricing Operations
How to Stop the Dabbling and Produce More Meaningful Business Impacts
