Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Does price elasticity really exist in B2B markets?
• What's the difference between pricing analytics and optimization?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Aren't people usually the root-causes behind most pricing problems?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What types of attributes should we think about for price segmentation?
• Why is accurate price segmentation so important?
• Can pricing analysts be taught the softer skills they need to be successful?
• Should I give my salespeople a specific price, or is a range OK?