Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How does internal marketing relate to change management?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Should we be able to command a price premium for every value-gap we identify?
- When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- How can product packaging be leveraged to increase profitability?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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17 Customer Insights for More Strategic Pricing
Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.
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Avoiding Guesswork in Value-Based Pricing
Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.
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When to Choose Profit, Revenue, or Both
As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.
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The Fundamentals of Pricing Intelligence
In pricing, it's easy to feel like you're making decisions in a vacuum. But there are many powerful sources of pricing intelligence you can leverage. In this on-demand webinar, learn how to design and implement systems for tapping into those sources of intelligence and how best to respond.
View This Webinar
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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