Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we be able to command a price premium for every value-gap we identify?
• How can pricing skills be applied to other profitable problems?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Are there other profitable growth drivers a pricing team could focus on?
• What if our competitors are outperforming us on every value-driver that really matters?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What’s the difference between “hard” and “soft” value-drivers?
• How can product packaging be leveraged to increase profitability?
• Why is customer retention so much more important in B2B than in B2C?