Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our competitors are outperforming us on every value-driver that really matters?
• Why are the early signs of customer defection so difficult to spot?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What's the difference between defection detection and customer retention?
• If we spot a potential customer defection early enough, can we turn it around?
• Can you tell, in advance, whether a promotional discount will work?
• What's the difference between pricing analytics and optimization?
• How can I tell if a customer is defecting early enough to do something about it?
• When conducting research interviews, how many should we try to conduct?
• What’s the difference between “hard” and “soft” value-drivers?