Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can we see the customer spend that we aren't getting?
• What if our competitors are outperforming us on every value-driver that really matters?
• Should I share the results of our marketing research with the sales team?
• What role should lifetime value play in our pricing segmentation?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Can just measuring something cause it to improve?
• What is a "Steady State" customer defection and how do I spot it?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What if our top-selling salesperson is the worst at hitting target prices and margins?