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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should I share the results of our marketing research with the sales team?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What are some good ways to talk about price/volume tradeoffs?
  • How does internal marketing relate to change management?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • What's the difference between defection detection and customer retention?
  • How can we see the customer spend that we aren't getting?
  • Why is accurate price segmentation so important?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What role should lifetime value play in our pricing segmentation?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Competitive Insights for More Strategic Pricing

    To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.

    View This Guide

  • How Customers Evaluate a Price

    Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.

    View This Guide

  • Getting Control of Discounting

    In B2B, discounting tend to be the norm rather than the exception. How do we make sure the discounts are appropriate and warranted? And how do we do it without alienating the sales team?

    View This Webinar

  • Managing Mix to Improve Pricing

    Product and customer mix have an incredible amount of influence over every aspect of your performance. In this on-demand webinar, learn how to get proactive about "rigging" your mix to your advantage.

    View This Webinar