Building a Better Bid Desk
Strategies and Tactics for More Effective Pricing of Large Bids and Quotes
For a lot of B2B companies, the bid desk is where the rubber really meets the road. The transaction volumes may not be high, but large bids and quotes can have substantial impacts on everything from revenue, profit, and unit volume to capacity utilization, cost structure, and even strategic positioning! In this subscriber-only training webinar, you will learn about:
- The common myths and misperceptions about large bids and volume quotes that can cause you to leave big money on the table.
- How understanding the true nature of demand flowing into your bid desk can help you develop more accurate and profitable quotes.
- The proper role of underlying product and service costs and when "cost plus" may actually be the best pricing strategy to employ.
- What bid desk personnel need to understand about working with salespeople to capture the best possible prices and margins.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Timing Your Pricing Actions for Success
The timing of your pricing actions can greatly influence how those actions are perceived and received. In this Express Guide, learn how to time your pricing actions to minimize conflict and maximize acceptance.
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The Anatomy of a Successful B2B Pricing Analyst
What key competencies are most important for a B2B pricing analyst to have? This guide covers PricingBrew Network research into the 21 most important attributes, skills, and capabilities for B2B pricing analysts to develop or possess.
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The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
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Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
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Pricing Through Uncertainty
Strategies and Tactics for Navigating the Ambiguity and Risk in Pricing
