Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• Can you measure price elasticity through channels?
• Are there other profitable growth drivers a pricing team could focus on?
• What’s the difference between “hard” and “soft” value-drivers?
• If we spot a potential customer defection early enough, can we turn it around?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What are the different buyer types we might be negotiating with?
• Should I share the results of our marketing research with the sales team?
• What is the average % lift reported by those using price elasticity to set prices?
• Why don't more B2B companies measure and utilize price elasticity?