Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How can pricing skills be applied to other profitable problems?
• Why don't more B2B companies measure and utilize price elasticity?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why are salespeople so quick to offer discounts?
• Should we be able to command a price premium for every value-gap we identify?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?