Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What is the average % lift reported by those using price elasticity to set prices?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- What's the difference between pricing analytics and optimization?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
- If we spot a potential customer defection early enough, can we turn it around?
- What if our competitors are outperforming us on every value-driver that really matters?
- Are there other profitable growth drivers a pricing team could focus on?
- Should I share the results of our marketing research with the sales team?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.
View This Diagnostic -
Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.
View This Tutorial -
Making Pricing More Responsive
How do we design our pricing models, systems, and processes to maximize ongoing responsiveness, flexibility, and agility? And how do we do it without sacrificing pricing quality and accuracy?
View This Webinar -
Are They a Price Buyer or a Poker Player?
It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.
View This Interview
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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