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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why don't more B2B companies measure and utilize price elasticity?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • When conducting research interviews, how many should we try to conduct?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How do I know if my value messages are really "strategic"?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Your Value Along Five Dimensions

    It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.

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  • Seven Steps to Identify and Capture Your Value

    When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.

    View This Tutorial

  • Managing Your "Minimum Advertised Price"

    Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.

    View This Guide

  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

    View This Tool