Seven Steps to Identify and Capture Your Value
Learn the Fundamental Process Steps That Are Crucial for Success in Value-Based Pricing
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. But we all know that the fundamentals in anything will usually get you 70-80% of the way there. In this video tutorial, you will learn about:
- How to brainstorm various value drivers along five dimensions.
- How to document the differential value gaps that really matter.
- How to quantify "hard" drivers and develop strategic messages.
- How to avoid the most common mistakes that others have made.
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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