Managing Your “Minimum Advertised Price” (or MAP)
20 Strategies, Tactics, Tips, and Suggestions for More Effective MAP Policies and Programs
Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. MAP policies are not a panacea, but they can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.
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