Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• Why would a B2B customer defect if they are saying they're satisfied?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What's the difference between defection detection and customer retention?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Why are the early signs of customer defection so difficult to spot?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• What are some good ways to talk about price/volume tradeoffs?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?