Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Steady State" customer defection and how do I spot it?
• Should I share the results of our marketing research with the sales team?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Does price elasticity really exist in B2B markets?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How can pricing skills be applied to other profitable problems?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?