Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can you tell, in advance, whether a promotional discount will work?
• What types of attributes should we think about for price segmentation?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Are there other profitable growth drivers a pricing team could focus on?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• How can I tell if a customer is defecting early enough to do something about it?
• When conducting research interviews, how many should we try to conduct?
• How can we get ahold of competitors' price lists?