Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Are there other profitable growth drivers a pricing team could focus on?
• Aren't pricing outliers always a bad thing?
• Should we use current or potential LTV in our segmentation?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Does price elasticity really exist in B2B markets?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Should we be able to command a price premium for every value-gap we identify?
• What if our competitors are outperforming us on every value-driver that really matters?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?