Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Should we be able to command a price premium for every value-gap we identify?
• Why would a B2B customer defect if they are saying they're satisfied?
• How do I know if my value messages are really "strategic"?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• How can we get ahold of competitors' price lists?
• Does price elasticity really exist in B2B markets?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What is the average % lift reported by those using price elasticity to set prices?