Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Why are salespeople so quick to offer discounts?
• Should we be able to command a price premium for every value-gap we identify?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Can you tell, in advance, whether a promotional discount will work?
• What is a "Steady State" customer defection and how do I spot it?
• What is the average % lift reported by those using price elasticity to set prices?
• How do I know if my value messages are really "strategic"?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What are the growth paths that other pricing groups are taking?