Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• What if our competitors are outperforming us on every value-driver that really matters?
• What are some good ways to talk about price/volume tradeoffs?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Should we use current or potential LTV in our segmentation?
• How can product packaging be leveraged to increase profitability?
• What’s the difference between “hard” and “soft” value-drivers?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• How can pricing skills be applied to other profitable problems?
• Can you measure price elasticity through channels?