Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• When conducting research interviews, how many should we try to conduct?
• Aren't pricing outliers always a bad thing?
• Should we use current or potential LTV in our segmentation?
• How would we know which value packages or bundles make sense to create?
• Why would a B2B customer defect if they are saying they're satisfied?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What does a real price segment look like? What defines it?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?