Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is the average % lift reported by those using price elasticity to set prices?
• Should I share the results of our marketing research with the sales team?
• Why don't more B2B companies measure and utilize price elasticity?
• What is a "Mix Shift" customer defection and how do I spot it?
• What’s the difference between “hard” and “soft” value-drivers?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Aren't people usually the root-causes behind most pricing problems?
• Can just measuring something cause it to improve?
• Can pricing analysts be taught the softer skills they need to be successful?
• How can product packaging be leveraged to increase profitability?