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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What is a "Steady State" customer defection and how do I spot it?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How can product packaging be leveraged to increase profitability?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How do you "normalize" your pricing to something else?
  • What types of attributes should we think about for price segmentation?

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