Rethinking the “Pricing Journey”
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete
The “crawl, walk, run” approach used to be perfectly acceptable for developing advanced pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. For starters, leading pricing teams have blazed new trails, setting a higher bar for pricing best practices. We’ve also witnessed a dramatic evolution in pricing technology, which is now accessible to a much broader range of companies, with SaaS offerings delivered from the cloud. Don’t risk falling behind. Read this provocative report to learn why now is the time to rethink the pricing journey.
This research is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Using a Cost-Plus Mindset to Your Advantage
An edgy case study that exposes how one company got "creative" to improve profitability without having to change their sales team's ingrained cost-plus pricing behaviors.
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Competitive Insights for More Strategic Pricing
To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.
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The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
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Generating Cost-to-Serve Automagically
Creating accurate cost-to-serve estimates can be more difficult than people anticipate. In this tutorial, learn how to reduce the time and effort required to estimate the indirect costs of serving different customers.
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The Politics of Pricing in B2B
Navigating the Competing Internal Interests Behind Critical Pricing Decisions
