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How to Avoid Pricing Panic

Responding Rationally to Dramatic Changes in Market Conditions and Rapid Cost Fluctuations

When the "stuff" hits the fan in the marketplace, some companies will throw rationality out the window, overreact in the interest of "just doing something", and ultimately make the situation worse. Other companies, however, will put their head in the sand and ignore the realities of the situation until the mounting losses force their hand. So, how do you avoid these extremes? How should you respond when something disruptive happens in your market? And how do you better prepare for the next disruption? In this on-demand webinar, you'll learn about:

  • How leading groups use "Structured DefCons" to ensure more thoughtful and timely responses to changes in the market.
  • How to achieve a balance between moving quickly to mitigate damage, while not making things worse through overreaction.
  • A number of steps and actions that other teams have found to be effective at various stages of unanticipated disruptions.
  • How to maintain the proper perspective and provide a much-needed sense of stability in the face of adversity and chaos.

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