PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

How to Avoid Pricing Panic

Responding Rationally to Dramatic Changes in Market Conditions and Rapid Cost Fluctuations

When the "stuff" hits the fan in the marketplace, some companies will throw rationality out the window, overreact in the interest of "just doing something", and ultimately make the situation worse. Other companies, however, will put their head in the sand and ignore the realities of the situation until the mounting losses force their hand. So, how do you avoid these extremes? How should you respond when something disruptive happens in your market? And how do you better prepare for the next disruption? In this on-demand webinar, you'll learn about:

  • How leading groups use "Structured DefCons" to ensure more thoughtful and timely responses to changes in the market.
  • How to achieve a balance between moving quickly to mitigate damage, while not making things worse through overreaction.
  • A number of steps and actions that other teams have found to be effective at various stages of unanticipated disruptions.
  • How to maintain the proper perspective and provide a much-needed sense of stability in the face of adversity and chaos.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Getting Started in B2B Pricing

    This 8-part course focuses on the critical concepts that B2B pricing professionals need to know. Whether you're trying to figure out where to begin or just want to ensure everyone on your team understands the fundamentals, this course can help.

    View This Tutorial
  • Making Change Happen

    How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance?

    View This Webinar
  • Reducing the Friction Between Sales & Pricing

    Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.

    View This Webinar
  • The New Benchmarks for B2B Pricing Excellence

    With a lever as powerful as pricing, it’s important to evaluate where you have room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions in 10 vital areas.

    View This Research