How to Avoid Pricing Panic
Responding Rationally to Dramatic Changes in Market Conditions and Rapid Cost Fluctuations
When the "stuff" hits the fan in the marketplace, some companies will throw rationality out the window, overreact in the interest of "just doing something", and ultimately make the situation worse. Other companies, however, will put their head in the sand and ignore the realities of the situation until the mounting losses force their hand. So, how do you avoid these extremes? How should you respond when something disruptive happens in your market? And how do you better prepare for the next disruption? In this on-demand webinar, you'll learn about:
- How leading groups use "Structured DefCons" to ensure more thoughtful and timely responses to changes in the market.
- How to achieve a balance between moving quickly to mitigate damage, while not making things worse through overreaction.
- A number of steps and actions that other teams have found to be effective at various stages of unanticipated disruptions.
- How to maintain the proper perspective and provide a much-needed sense of stability in the face of adversity and chaos.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Dealing with Price Exceptions
For many teams, their exception-handling processes are a significant and ongoing source of frustration and inefficiency. So how should you go about improving these critical processes?
View This Webinar -
The Fundamentals of Value-Based Pricing
Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.
View This Webinar -
Communicating Pricing Concepts
In this session, we discuss a variety of strategies, tactics, techniques for helping others in your organization understand "enough" about crucial pricing principles and practices so that you can do what needs to be done.
View This Webinar -
Anticipating Competitors' Pricing Moves
Your competitors' pricing actions (and reactions) add even more complexity to pricing. So what can you do to anticipate competitive moves and prevent them from spoiling your pricing efforts?
View This Webinar

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges