How to Avoid Pricing Panic
Responding Rationally to Dramatic Changes in Market Conditions and Rapid Cost Fluctuations
When the "stuff" hits the fan in the marketplace, some companies will throw rationality out the window, overreact in the interest of "just doing something", and ultimately make the situation worse. Other companies, however, will put their head in the sand and ignore the realities of the situation until the mounting losses force their hand. So, how do you avoid these extremes? How should you respond when something disruptive happens in your market? And how do you better prepare for the next disruption? In this on-demand webinar, you'll learn about:
- How leading groups use "Structured DefCons" to ensure more thoughtful and timely responses to changes in the market.
- How to achieve a balance between moving quickly to mitigate damage, while not making things worse through overreaction.
- A number of steps and actions that other teams have found to be effective at various stages of unanticipated disruptions.
- How to maintain the proper perspective and provide a much-needed sense of stability in the face of adversity and chaos.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Considerations for Pricing Through Channels
How do you get your arms around the various players in the channel and manage the links in the distribution chain? In this interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company.
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Exploring Four Different Types of Buyers
To win a negotiation without giving up too much, it's important to understand who's on the other side of the table. This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.
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Combating Competitive Pricing Pressure
Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.
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Building A Center Of Excellence Around Pricing
For many companies, the Pricing Center of Excellence model is finding favor over centralized pricing teams. This guide exposes the critical differences and steps to getting started with this popular model in your own organization.
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