There’s More to Profit Than Price
Exposing and Exploring Five of the Other Powerful Growth Levers That Really Matter in B2B Environments
Once you've embraced the power of price, it's easy to think of it as the end-all-be-all. But for many pricing teams, expanding perspectives from "pricing" and broadening their horizons to "profitability" is the key to maximizing effectiveness. In this recorded training seminar, you'll learn:
- How and why more and more pricing teams are working to redefine their roles and broaden their perspectives.
- The basic four-part formula that pricing teams are embracing to better-understand where to focus their attentions.
- The five powerful, non-price growth-levers that analytically-oriented pricing teams are uniquely positioned to tackle.
- How to leverage your existing data assets and current skill-sets to get started more quickly and easily.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Exposing the Truth About Value-Based Pricing
In this Expert Interview, Stephan Liozu discusses what it really means to practice value-based pricing in a B2B environment. And here's a hint --- there's a lot more to it than many would have us believe!
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Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.
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The Functional Area Cheat Sheet
A quick overview of the common ways different internal groups can have an effect on pricing outcomes and suggestions for how you might be able to diplomatically help them help you.
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Improving Your Price Lists
For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?
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Turn the Simplest Pricing Formula Into a More Strategic Pricing Tool
