Developing An Effective Global Pricing Capability
An Informative Conversation With Lynn Guinn, the Global Strategic Pricing Leader for Cargill
How do you develop and maintain a high-performance pricing function, covering over 150 billion dollars in revenue and operating in more than 100 different countries around the world? And how do you do it in an industry where supply and demand are affected by everything from insects and earthquakes to monsoons and mudslides? In this Expert Interview, we talk to Lynn Guinn, the Global Strategic Pricing Leader for Cargill, about developing and maintaining one of the most effective and truly consequential pricing capabilities in the world.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Comparing Pricing Budgets and Resources
How do you know if your company is investing enough resources in pricing? In this research briefing, learn how your investments in pricing stack up to other companies in the PricingBrew community.
View This Research -
The Fundamentals of Multinational Pricing
Multinational expansion often brings a massive increase in pricing complexity. In this session, we discuss how to cut through the complexities, focus on the fundamentals, and drive big performance improvements.
View This Webinar -
Pricing Psychology in B2B
While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.
View This Webinar -
Getting Beyond Pricing to Make a Real Impact
To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
View This Guide
Come Join Our Next Webinar
Getting Control of Discounting
Enabling a More Disciplined & Deliberate Approach to Discounting
