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Developing An Effective Global Pricing Capability

An Informative Conversation With Lynn Guinn, the Global Strategic Pricing Leader for Cargill

How do you develop and maintain a high-performance pricing function, covering over 150 billion dollars in revenue and operating in more than 100 different countries around the world? And how do you do it in an industry where supply and demand are affected by everything from insects and earthquakes to monsoons and mudslides? In this Expert Interview, we talk to Lynn Guinn, the Global Strategic Pricing Leader for Cargill, about developing and maintaining one of the most effective and truly consequential pricing capabilities in the world.

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More Subscriber-Only Resources From Our Library

  • Navigating the Pricing Technology Landscape

    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

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  • Promoting the Power of Pricing

    In B2B, there are many other people affecting pricing outcomes, directly or indirectly. So how do you gain and maintain the organizational attention, support, and participation you need to drive improvement over time? It's easier than you may think!

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  • Pricing for Customer Lifetime Value

    In B2B, retaining good customers over time is essential for survival. That's why Customer Lifetime Value (CLV) has become such an important metric. So what do B2B pricers really need to understand about CLV?

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  • Where Should the Pricing Function Be Located?

    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

    View This Research