Pricing Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our competitors are outperforming us on every value-driver that really matters?
  • Why don't more B2B companies measure and utilize price elasticity?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Can you tell, in advance, whether a promotional discount will work?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What is the average % lift reported by those using price elasticity to set prices?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Pros & Cons of Different Pricing Locations

    To help guide your decision about where to locate a dedicated Pricing function in your business, we've compiled this reference table outlining four typical locations, the rationale for each location, as well as the top pros and cons that have been reported.

    View This Tool

  • Proving the Value of the Pricing Function

    Executives understand the value of functions like sales, marketing, and finance---but pricing often has to justify their very existence, over and over again. In this recorded training seminar, learn how to demonstrate the results and metrics that can earn you a seat at the big table.

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  • Reducing the Friction Between Sales & Pricing

    Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.

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  • Assessing Your Pricing Capabilities

    While you might think your pricing capabilities are pretty good, how do you really know? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.

    View This Webinar