Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What types of attributes should we think about for price segmentation?
• If we spot a potential customer defection early enough, can we turn it around?
• What if our competitors are outperforming us on every value-driver that really matters?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Why would a B2B customer defect if they are saying they're satisfied?
• Can you tell, in advance, whether a promotional discount will work?
• What’s the difference between “hard” and “soft” value-drivers?
• What does a real price segment look like? What defines it?