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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can product packaging be leveraged to increase profitability?
  • What is the average % lift reported by those using price elasticity to set prices?
  • Why don't more B2B companies measure and utilize price elasticity?
  • Why are the early signs of customer defection so difficult to spot?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • What role should lifetime value play in our pricing segmentation?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Should I give my salespeople a specific price, or is a range OK?
  • How does internal marketing relate to change management?
  • How do you "normalize" your pricing to something else?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Where Should the Pricing Function Be Located?

    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

    View This Research

  • Making Change Happen

    How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance?

    View This Webinar

  • The Right Way to Manage and Enable Change

    How do you encourage, enable, and manage organizational change when the deck is stacked against you? In this in-depth interview, Scott McAllister and Suraj Mohandas share the quantifiable benefits of effective change management and expose the essential steps that are required to get it right.

    View This Interview

  • Creating & Managing a Pricing Governance Team

    Pricing is often the culmination of many decisions made by many different groups across the company. In this guide, learn to embrace the inter-connected nature of pricing in a B2B environment by giving stakeholders a voice.

    View This Guide