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Proving the Value of Pricing

How to Demonstrate the Results & Metrics That Can Earn You a Seat at the Big Table

While executives understand the value of long-established business functions like sales, marketing or finance, the pricing function often has a bigger hill to climb. In fact, pricing teams often to have to justify their very existence as well as demonstrate results. In this recorded training seminar, you'll learn:

  • The three basic stages of development that each require different strategies and proof points.
  • Four effective methods for illustrating and reinforcing the need for active price management.
  • Various "indicative" metrics that provide positive evidence that your efforts are worthwhile.
  • Strategies and tactics to help you avoid having to justify your existence...over and over again.

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More Subscriber-Only Resources From Our Library

  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

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  • Better Product Management for Better Pricing

    In this on-demand webinar, learn how leading pricing teams are influencing the pre-market decisions that can increase pricing pressure and limit the prices you can command in the market.

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  • Stop Being Afraid of Procurement

    In this interview with Chris Provines, author of "Selling to Procurement", get an inside look at the goals and tactics of the purchasing people who are working so hard to get your salespeople to give up margin.

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  • Diagnosing Pricing Problems

    When companies stop at a default diagnosis of, “Something’s wrong with the pricing,” they never identify and fix the true root-causes of the issues. In this on-demand webinar, learn how to identify the real root-causes behind pricing performance issues.

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