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Proving the Value of Pricing

How to Demonstrate the Results & Metrics That Can Earn You a Seat at the Big Table

While executives understand the value of long-established business functions like sales, marketing or finance, the pricing function often has a bigger hill to climb. In fact, pricing teams often to have to justify their very existence as well as demonstrate results. In this recorded training seminar, you'll learn:

  • The three basic stages of development that each require different strategies and proof points.
  • Four effective methods for illustrating and reinforcing the need for active price management.
  • Various "indicative" metrics that provide positive evidence that your efforts are worthwhile.
  • Strategies and tactics to help you avoid having to justify your existence...over and over again.

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  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

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  • Identifying Your Value Along Five Dimensions

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  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

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