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Managing Risk in B2B Pricing

How to Be More Proactive in Mitigating Real and Perceived Pricing Risks

There's a reason that pricing is so often referred to as being a "third rail" in B2B environments. After all, it's perceived by many to be an extremely risky thing that shouldn't be messed around with! Of course, there are very real risks to contend with in B2B pricing, from customer reactions and competitive responses to overall profitability and market-share impacts. On the other hand, some of perceived risks are largely overblown and borne out of fear. But whether real or perceived, it's always best to take a proactive approach to managing and mitigating risk in B2B pricing. In this on-demand webinar, you'll learn about:

  • Understanding the various sources of real and perceived risk involved in B2B pricing.
  • How to assess and evaluate likely outcomes and balance the risks with the rewards.
  • Mitigating overall risk by implementing the right pricing structures and mechanisms.
  • Managing the internal perceptions of risk to reduce fears and improve decision-making.

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