Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Pricing and Offer Design

How to Boost Price Realization By Crafting More Compelling Offers

In B2B environments, effective pricing isn’t just about arriving at the “right” number. It’s about shaping the entire offer in ways that highlight differential value, maximize leverage, and make direct comparisons more difficult for buyers—yes, even the buyers who are pretending not to care. When crafted well, offers can do more than justify the price—they can drive preference, disarm objections, and anchor negotiations before they even begin. So how do we construct these kinds of offers on purpose and as a matter of course? In this on-demand webinar, you'll learn about:

  • Creating offer structures that reinforce segmentation, value alignment, and strategic positioning.
  • Embedding smart pricing mechanics such as fencing, framing, bundling, and give-to-get tradeoffs.
  • Using strategic offer design to disrupt comparisons and reduce pricing pressure in negotiations.
  • Developing cross-functional routines that ensure smarter pricing and offer designs over time.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • From Tactical to Strategic Pricing

    Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other pricing teams transitioned into more strategic functions? What steps did they take?

    View This Webinar

  • More Effective Cost-Plus Pricing

    Cost-plus pricing always gets a bad rap. But what's the truth? Do we really need to scrap it? Or are there things we can do to deal with the shortcomings and make it much more effective? Yes!

    View This Webinar

  • Pros & Cons of Different Pricing Locations

    To help guide your decision about where to locate a dedicated Pricing function in your business, we've compiled this reference table outlining four typical locations, the rationale for each location, as well as the top pros and cons that have been reported.

    View This Tool

  • Building A Center Of Excellence Around Pricing

    For many companies, the Pricing Center of Excellence model is finding favor over centralized pricing teams. This guide exposes the critical differences and steps to getting started with this popular model in your own organization.

    View This Guide