Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Pricing and Offer Design

How to Boost Price Realization By Crafting More Compelling Offers

In B2B environments, effective pricing isn’t just about arriving at the “right” number. It’s about shaping the entire offer in ways that highlight differential value, maximize leverage, and make direct comparisons more difficult for buyers—yes, even the buyers who are pretending not to care. When crafted well, offers can do more than justify the price—they can drive preference, disarm objections, and anchor negotiations before they even begin. So how do we construct these kinds of offers on purpose and as a matter of course? In this on-demand webinar, you'll learn about:

  • Creating offer structures that reinforce segmentation, value alignment, and strategic positioning.
  • Embedding smart pricing mechanics such as fencing, framing, bundling, and give-to-get tradeoffs.
  • Using strategic offer design to disrupt comparisons and reduce pricing pressure in negotiations.
  • Developing cross-functional routines that ensure smarter pricing and offer designs over time.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Leverage Big Data & Pricing Science

    In this expert interview, Jim Vaughn, the author of a new book called "Stop Racing in a Blindfold," talks about how to combine Big Data and Pricing Science to drive better financial results, at scale, and on a go-forward basis.

    View This Interview

  • Finding Margin Leaks in Your Sales Processes

    Every sale is the result of a process. With any process, the quality of the final product is determined by the raw materials. This diagnostic helps improve pricing results by identifying root causes in your sales processes.

    View This Diagnostic

  • Influencing Internal Pricing Negotiations

    In B2B, the most costly pricing negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better pricing outcomes with others inside your company.

    View This Guide

  • Dynamic Price Segmentation

    How do you build a price segmentation model that aligns to deal-by-deal price sensitivities while still being manageable? In this session, we illustrate why dynamic, attribute-based segmentation is best practice.

    View This Webinar