Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Should we use current or potential LTV in our segmentation?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Why don't more B2B companies measure and utilize price elasticity?
• Why is accurate price segmentation so important?
• Are there other profitable growth drivers a pricing team could focus on?
• What are the growth paths that other pricing groups are taking?
• How can we see the customer spend that we aren't getting?