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Four Ways to Get More Out of Pricing Analytics

Powerful Strategies for Producing More Meaningful Results from Your Pricing Analytics Efforts and Investments

There's no doubt that pricing analytics can be powerful—both as a toolset and as a business process. But it’s not a slam dunk. Contrary to the hype, analytical toolsets don’t provide benefits out-of-the-box. You can’t just install them, load them up with data, and expect results. In this guide, you will learn:

  • How to avoid falling into the typical "reporting" trap and develop truly meaningful objectives behind your efforts.
  • The various types of "growth drivers" you should be focusing your analyses on to generate significant impacts.
  • The critical foundation that can make your pricing analyses far more accurate, relevant, and credible to others.
  • The fatally-flawed assumption behind many analytics initiatives and what you can do to avoid the same mistake.

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More Subscriber-Only Resources From Our Library

  • Driving Strategic Decisions with Pricing Analytics

    Most often, pricing analytics are only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, armed with the right questions, pricing analytics can serve a much more strategic purpose.

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  • Generating Cost-to-Serve Automagically

    Creating accurate cost-to-serve estimates can be more difficult than people anticipate. In this tutorial, learn how to reduce the time and effort required to estimate the indirect costs of serving different customers.

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  • Are Revenue Management and Pricing Different?

    Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.

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  • "Better" Practices for Pricing Improvement

    That lofty place of "best practice" can sometimes seem very far away. Fortunately, pricing has so much power that amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.

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