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Breaking Out of Your Pricing Silo

Mark Burton of Holden Advisors Shares His Latest Insights and Advice for Taking Your Pricing Department to the Next Level

When we first interviewed Mark Burton, he introduced us to the concept of the Embedded Pricing Organization. Representing the next evolution of the pricing department, our subscribers have been eager to learn more. In this follow-up interview, you will learn:

  • Mark's latest insights into the Embedded Pricing Organization and how pricing departments are leveraging it.
  • The business dynamics that are forcing pricing departments to function differently in order to remain relevant.
  • The areas that Embedded Pricing Organizations are prioritizing for greater infusion of pricing expertise and capability.
  • The most significant skills "gaps" that pricing practitioners and teams must overcome as they move forward.

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More Subscriber-Only Resources From Our Library

  • Boosting ASPs (Average Selling Prices) to Drive Profitability

    The use of averages are as common in business as they are in sports. Average selling prices (ASPs), however, can hide a lot of profitable truths. In this case study, Peter Maniscalco reveals how one building materials company dug deeper to find profitable opportunities.

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  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

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  • Three Types of Buyers That Don't Buy on Price

    Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.

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  • Pricing Services to Customer Value

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    View This Webinar