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Breaking Out of Your Pricing Silo

Mark Burton of Holden Advisors Shares His Latest Insights and Advice for Taking Your Pricing Department to the Next Level

When we first interviewed Mark Burton, he introduced us to the concept of the Embedded Pricing Organization. Representing the next evolution of the pricing department, our subscribers have been eager to learn more. In this follow-up interview, you will learn:

  • Mark's latest insights into the Embedded Pricing Organization and how pricing departments are leveraging it.
  • The business dynamics that are forcing pricing departments to function differently in order to remain relevant.
  • The areas that Embedded Pricing Organizations are prioritizing for greater infusion of pricing expertise and capability.
  • The most significant skills "gaps" that pricing practitioners and teams must overcome as they move forward.

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    As the market forces and organizational dynamics are unique in B2B, it pays to take a more thoughtful and deliberate approach to pricing training...both inside and outside the pricing team.

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    When companies stop at a default diagnosis of, “Something’s wrong with the pricing,” they never identify and fix the true root-causes of the issues. In this on-demand webinar, learn how to identify the real root-causes behind pricing performance issues.

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  • Pricing Process Improvement

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