Influencing Internal Pricing Negotiations
Ten Strategies for Negotiating Better Pricing Outcomes with Other Decision-Makers Inside Your Company
With so many people and groups influencing pricing decisions inside our companies, internal negotiation can often be responsible for a fairly significant portion of price and margin erosion in a business-to-business environment. In this guide, you'll learn:
- How internal pricing discussions and negotiations can destroy margins...with no help from customers or competitors.
- The top ten strategies and practices recommended by the PricingBrew Network of pricing practitioners and consultants.
- The most common reasons for internal disagreement and debate around price levels and customer-specific discounts.
- How to become a master of influence inside your organization and drive better pricing outcomes with far less conflict.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
A Better Approach for Pricing Configured Products
In this Expert Interview, we talk to Jared Wiesel of Revenue Analytics about how to get beyond basic markups to improve and optimize the pricing of configured products.
View This Interview -
The Pricing Practitioner's Primer on B2B Sales
To be most effective in B2B environments, pricing professionals need to learn as much as they can about their sales function. In this on-demand webinar, learn more about aspects of sales people and processes that can affect pricing performance.
View This Webinar -
Powerhouse Pricing Teams
In B2B, dedicated pricing teams are still a relatively new development. And as such, there are no long-standing rules for how everything should work. In this on-demand webinar, explore the common traits, characteristics, and behaviors of successful pricing teams that have been around longer than most.
View This Webinar -
Seize the Pricing Opportunity Before Others Do
In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.
View This Interview

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this guide as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges