You’ve probably witnessed some pretty silly things from a pricing perspective, right? Well, it’s time to get it all off your chest!
In the box below, please describe an example of “stupid pricing” that you’ve witnessed in B2B—i.e. strategies that make no sense, decisions with nonsensical rationalizations, and so on. It’s not only cathartic, it’s highly instructive. After all, knowing what NOT to do is more than half the battle.