PricingBrew

Insights & Tips

Already a subscriber? Login

Become a subscriber and unlock an information arsenal focused on making your pricing efforts more effective.

No, Sales Shouldn’t Be Doing It

In a PricingBrew webinar, “There’s More to Profit Than Price,” an attendee posed an interesting question about the responsibilities of the Sales group…

The training session was about how and why pricing teams are redefining and broadening their roles to focus on other powerful growth levers—such as LTV modeling, defection detection, portfolio expansion, substitution identification, and so on.

Of course, it’s perfectly natural to assume that these types of things are the Sales group’s responsibility. And, it’s also natural to think that you might be stepping on some toes should you attempt to lend your analytical prowess to these other meaty problems.

But here’s the thing…

Sales isn’t doing it. And frankly, Sales shouldn’t be doing it.

Yes, Sales will likely the drive the tactical execution of the findings—reaching out to customers, having the conversations, closing the business, and so on. But figuring out which specific customers to reach out to in the first place? And figuring out which specific conversations to have? The strategic stuff? Most Sales groups simply aren’t equipped to tackle these sorts of things.

Nor should they be. Their job is to “knock them down” once someone else has “set them up.”

So, the odds are pretty high that it’s just not happening. And as most pricing teams are already very familiar with the fundamental concepts involved—segmentation, modeling, etc.— I would argue that there’s probably no other group who’s better-equipped to tackle these opportunities.

Get Immediate Access To Everything In The PricingBrew Journal

Related Resources

  • There's More to Profit Than Price

    For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.

    View This Webinar
  • Profitable Pricing Enablement

    In this on-demand webinar, you'll learn about the new "best practice" of leveraging data and technology to distribute pricing authority and control, without sacrificing improved pricing performance.

    View This Webinar
  • Navigating the Pricing Technology Landscape

    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

    View This Webinar
  • Myth Vs. Reality in Pricing Technology

    This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.

    View This Research