Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Developing Better Relationships with the Sales Team

Greg Preuer of Cooper Lighting on Getting Beyond Pricing and Working More Effectively with the Sales Team

Greg Preuer of Cooper Lighting is uniquely qualified to speak about working more effectively with the sales organization. He not only has decades of experience as a B2B pricing practitioner, he used to be a sales leader himself. In this interview, you will learn:

  • How salespeople tend to view pricing and discounting decisions in the context of their day-to-day work.
  • Effective ways for pricing people to build greater levels of rapport and mutual respect with the sales team.
  • Other important areas that pricing teams are uniquely-positioned to help their sales organizations tackle.
  • The importance of maintaining an ongoing dialog with sales leadership about the more strategic issues.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

    View This Interview

  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

    View This Webinar

  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar

  • Dealing with Price Exceptions

    For many teams, their exception-handling processes are a significant and ongoing source of frustration and inefficiency. So how should you go about improving these critical processes?

    View This Webinar