The Pros & Cons of B2B Pricing Strategies
Which Ones Actually Work...And Which Ones Gut Your Margins and Destroy Your Future?
Conventional wisdom maintains that there are a number of perfectly viable pricing strategies to choose from, and it's just matter of selecting the best one for the situation at hand. But what conventional wisdom fails to make clear is that some of these "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, you'll learn about:
- How and why the conventional wisdom falls short in B2B settings.
- The various pricing strategies that are presented as viable options.
- The pros and cons associated with each of these strategic choices.
- Innovative strategic options that are now available to B2B pricers.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
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All About Price Optimization
The term "price optimization" is being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. In this on-demand webinar, you'll learn what price optimization really is and how it works.
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The Right Way to Manage and Enable Change
How do you encourage, enable, and manage organizational change when the deck is stacked against you? In this in-depth interview, Scott McAllister and Suraj Mohandas share the quantifiable benefits of effective change management and expose the essential steps that are required to get it right.
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Visualizing Data to See the Trees in the Forest
Walter Paczkowski on harnessing the power of data visualization to explore and explain the causes of margin leakage.
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