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The Pros & Cons of B2B Pricing Strategies

Which Ones Actually Work...And Which Ones Gut Your Margins and Destroy Your Future?

Conventional wisdom maintains that there are a number of perfectly viable pricing strategies to choose from, and it's just matter of selecting the best one for the situation at hand. But what conventional wisdom fails to make clear is that some of these "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, you'll learn about:

  • How and why the conventional wisdom falls short in B2B settings.
  • The various pricing strategies that are presented as viable options.
  • The pros and cons associated with each of these strategic choices.
  • Innovative strategic options that are now available to B2B pricers.

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More Subscriber-Only Resources From Our Library

  • Proving the Value of the Pricing Function

    Executives understand the value of functions like sales, marketing, and finance---but pricing often has to justify their very existence, over and over again. In this recorded training seminar, learn how to demonstrate the results and metrics that can earn you a seat at the big table.

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  • Getting Started in B2B Pricing

    This 8-part course focuses on the critical concepts that B2B pricing professionals need to know. Whether you're trying to figure out where to begin or just want to ensure everyone on your team understands the fundamentals, this course can help.

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  • Five Steps Toward Understanding Salespeople

    A big part of pricing is influencing and motivating salespeople to price and discount more effectively. This guide helps you understand salespeople and learn what makes them tick.

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  • Are Revenue Management and Pricing Different?

    Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.

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