Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

The Pros & Cons of B2B Pricing Strategies

Which Ones Actually Work...And Which Ones Gut Your Margins and Destroy Your Future?

Conventional wisdom maintains that there are a number of perfectly viable pricing strategies to choose from, and it's just matter of selecting the best one for the situation at hand. But what conventional wisdom fails to make clear is that some of these "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, you'll learn about:

  • How and why the conventional wisdom falls short in B2B settings.
  • The various pricing strategies that are presented as viable options.
  • The pros and cons associated with each of these strategic choices.
  • Innovative strategic options that are now available to B2B pricers.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • More Effective Cross-Functional Pricing

    Pricing in a B2B environment is cross-functional by nature. In this on-demand webinar, learn about improving overall pricing performance by working more effectively with other groups and departments.

    View This Webinar

  • Delivering Answers to the Point of Sale

    While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.

    View This Tutorial

  • Developing Pricing Leaders

    How do we develop the next generation of pricing leaders? How do we equip our team members to take on more responsibility? And how do we do it all as a matter of course rather than as an afterthought?

    View This Webinar

  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar