The Pros & Cons of B2B Pricing Strategies
Which Ones Actually Work...And Which Ones Gut Your Margins and Destroy Your Future?
Conventional wisdom maintains that there are a number of perfectly viable pricing strategies to choose from, and it's just matter of selecting the best one for the situation at hand. But what conventional wisdom fails to make clear is that some of these "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, you'll learn about:
- How and why the conventional wisdom falls short in B2B settings.
- The various pricing strategies that are presented as viable options.
- The pros and cons associated with each of these strategic choices.
- Innovative strategic options that are now available to B2B pricers.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Get More Aligned With Sales
Taking a purposeful approach toward aligning more closely with the sales team can reap great rewards for pricing results. Learn five straightforward steps toward fostering a better working relationship with integrity.
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Isolating the Impacts of Price, Volume, Cost and Mix
Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.
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How to Avoid Sales Compensation Gotchas
While no variable comp approach is ever perfect, you stand a much better chance when you minimize the unintended consequences. This guide exposes the problems with various schemes and explores potential solutions.
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Seize the Pricing Opportunity Before Others Do
In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.
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