A Better Approach for Pricing Configured Products
Getting Beyond Basic Markups to Improve Configured Product Prices
When you sell solutions that are highly configurable or customizable, the odds are pretty low that you're ever going to sell the exact same thing twice. And when every transaction looks like a one-off, it's hard to see how you'd even go about pursuing systemic pricing improvement and leveraging advanced pricing practices. In this Expert Interview, we talk to Jared Wiesel of Revenue Analytics about how to get beyond basic markups to improve and optimize the pricing of configured products.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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In B2B, there are so many moving parts that always having a perfectly accurate and complete dataset just isn't very realistic. So we've got to figure out how to do the best we can with the data we've got.
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Promoting the Power of Pricing
In B2B, there are many other people affecting pricing outcomes, directly or indirectly. So how do you gain and maintain the organizational attention, support, and participation you need to drive improvement over time? It's easier than you may think!
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Creating More Powerful Sales Proposals
An interview with Reuben Swartz about how to create sales proposals that win more business at higher margins.
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How Customers Evaluate a Price
Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.
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