Aligning Pricing to Business Strategy
Driving Pricing Performance Within the Context of the Overall Business Ecosystem
At the PricingBrew Journal, we regularly emphasize the importance of viewing your pricing within the context of the overall business. After all, your ability to command a price is affected by every other aspect of the business. And in turn, every pricing decision you ultimately make or enable can't help but have ripple effects throughout the rest of the business. So how do you ensure that your pricing and the overall business strategy are properly aligned? And what should you do when there's a disconnect? In this on-demand webinar, you'll learn about:
- Several uncomfortable truths about business strategy that you aren't likely to hear elsewhere.
- Prioritizing and designing pricing initiatives to complement the larger business goals and strategies.
- Leveraging pricing performance insights to influence the overall business strategy and direction.
- How to mitigate costly misalignments and disconnects before they cause too much damage.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Walter Paczkowski on harnessing the power of data visualization to explore and explain the causes of margin leakage.
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Pricing Through Uncertainty
As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?
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Boosting the Pricing Team's Influence
How can a B2B pricing team improve results when they don't control all the cooks in the kitchen? How can they be heard when others don't have to listen? In this session, learn the science of influence and persuasion.
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Fighting Over-Discounting in the Field
Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.
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