Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What's the difference between pricing analytics and optimization?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What if our competitors are outperforming us on every value-driver that really matters?
• What does a real price segment look like? What defines it?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What’s the difference between “hard” and “soft” value-drivers?
• What types of attributes should we think about for price segmentation?