Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What is a "Steady State" customer defection and how do I spot it?
• Can you measure price elasticity through channels?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What does a real price segment look like? What defines it?
• What role should lifetime value play in our pricing segmentation?
• Why is customer retention so much more important in B2B than in B2C?
• What are the growth paths that other pricing groups are taking?
• Should we use current or potential LTV in our segmentation?