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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How can we see the customer spend that we aren't getting?
  • How do I know if my value messages are really "strategic"?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Should we use current or potential LTV in our segmentation?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Why is accurate price segmentation so important?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Aren't people usually the root-causes behind most pricing problems?

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