Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can we see the customer spend that we aren't getting?
• How do I know if my value messages are really "strategic"?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Should we use current or potential LTV in our segmentation?
• Can pricing analysts be taught the softer skills they need to be successful?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Why is accurate price segmentation so important?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Aren't people usually the root-causes behind most pricing problems?