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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • What's the difference between pricing analytics and optimization?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • What is a "Steady State" customer defection and how do I spot it?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Should I share the results of our marketing research with the sales team?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How do I know if my value messages are really "strategic"?
  • How does internal marketing relate to change management?

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