Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Why would a B2B customer defect if they are saying they're satisfied?
• Aren't pricing outliers always a bad thing?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What if our competitors are outperforming us on every value-driver that really matters?
• How do I know if my value messages are really "strategic"?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What's the difference between defection detection and customer retention?