Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Avoiding Mistakes in Customer Profitability Management

Five Common Mistakes to Avoid When Looking to Improve Customer Profitability and Lifetime Value

When it comes to actively managing customer profitability and lifetime value, there’s a lot to know. It’s a huge topic with a lot of different angles and dimensions. So, it’s easy to make mistakes. In this video guide, you will learn about:

  • The right level of accuracy to strive for in your measurements to avoid getting bogged down.
  • Why you should seriously consider using a segmentation model specific to customer profitability.
  • How to avoid myopia and pay appropriate attention to all of the various profitability drivers.
  • Prioritize your approach to avoid losing long-term customers in the interest of short-term gains.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How Customers Evaluate a Price

    Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.

    View This Guide

  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

    View This Research

  • Neutralizing the Sales Team's Excuses

    When sales reps fail to do what's expected, it's human nature to offer "explanations" beyond personal failing or expedience. Learn how Pricing can address the top "reasons" for poor price execution in the field.

    View This Webinar

  • Exploring the Future of the Pricing Profession

    Pricing is a specialized function and it can be difficult to get a read on the health and status of where the field is headed. Kevin Mitchell of the Professional Pricing Association provides his perspectives on the state of the pricing profession.

    View This Interview