Avoiding the Top 10 Pricing Mistakes
Exposing the Costly Mistakes Other Pricing Groups Have Made...So You Don't Have to Repeat Them!
With few well-worn paths to follow, most established pricing groups have had to find their way through costly trial and error. Fortunately, most of their mistakes have been small and relatively easy to recover from. There are a few mistakes, however, that have set groups back months or even years. You're going to make mistakes; there's no getting around that. But if you can avoid the biggest mistakes that others have already made, you're definitely rigging the game in your favor. In this on-demand webinar, you'll learn about:
- Why it's crucial to reject others' notions of what a pricing function does and adopt a more powerful perspective.
- How to ensure that you're focusing on the initiatives and activities that will actually produce the results you need.
- The strategic disconnects and tactical blunders that can undermine nearly everything you're trying to achieve.
- The organizational dynamics that are very often overlooked until it's almost too late to do anything about them.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Getting Control of Discounting
In B2B, discounting tend to be the norm rather than the exception. How do we make sure the discounts are appropriate and warranted? And how do we do it without alienating the sales team?
View This Webinar -
Marketing Pricing Initiatives for Success
Pricing initiatives often require buy-in from multiple departments just to get off the ground. In this on-demand training seminar, learn the essential marketing process for securing and maintaining internal buy-in and support for your pricing projects and initiatives.
View This Webinar -
How to Fight a Price War
In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.
View This Webinar -
Pricing Process Improvement
In this session, we discuss the critical differences between process types, how to use end-to-end process mapping for diagnostics and prioritization, pricing technology considerations, and common mistakes to avoid.
View This Webinar

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges