PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Avoiding the Top 10 Pricing Mistakes

Exposing the Costly Mistakes Other Pricing Groups Have Made...So You Don't Have to Repeat Them!

With few well-worn paths to follow, most established pricing groups have had to find their way through costly trial and error. Fortunately, most of their mistakes have been small and relatively easy to recover from. There are a few mistakes, however, that have set groups back months or even years. You're going to make mistakes; there's no getting around that. But if you can avoid the biggest mistakes that others have already made, you're definitely rigging the game in your favor. In this on-demand webinar, you'll learn about:

  • Why it's crucial to reject others' notions of what a pricing function does and adopt a more powerful perspective.
  • How to ensure that you're focusing on the initiatives and activities that will actually produce the results you need.
  • The strategic disconnects and tactical blunders that can undermine nearly everything you're trying to achieve.
  • The organizational dynamics that are very often overlooked until it's almost too late to do anything about them.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Getting Control of Discounting

    In B2B, discounting tend to be the norm rather than the exception. How do we make sure the discounts are appropriate and warranted? And how do we do it without alienating the sales team?

    View This Webinar
  • Marketing Pricing Initiatives for Success

    Pricing initiatives often require buy-in from multiple departments just to get off the ground. In this on-demand training seminar, learn the essential marketing process for securing and maintaining internal buy-in and support for your pricing projects and initiatives.

    View This Webinar
  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar
  • Pricing Process Improvement

    In this session, we discuss the critical differences between process types, how to use end-to-end process mapping for diagnostics and prioritization, pricing technology considerations, and common mistakes to avoid.

    View This Webinar