Four Ways to Be More Strategic in Pricing

Understanding Four Areas of Focus That Can Help You Become a Much More Strategic Pricing Professional

In pricing, it's all too easy to get lost in all of the administrative tasks and tactical activities. But to generate significant results---and give your career a lift---it's imperative that you focus more attention on the strategic aspects of the pricing function. In this guide, you'll learn:

• The two bad things that can happen when you're stuck in daily fire-fights, maintenance tasks, and tactical activities.
• What the definition of "strategic pricing" really is and why it's so easy to misunderstand the function and get it wrong.
• Four areas of focus that can help you improve your business' financial performance---and your own career prospects.
• The three important "gotchas" you need to watch out for when making a change to be more strategically focused.