PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Four Ways to Be More Strategic in Pricing

Understanding Four Areas of Focus That Can Help You Become a Much More Strategic Pricing Professional

In pricing, it's all too easy to get lost in all of the administrative tasks and tactical activities. But to generate significant results---and give your career a lift---it's imperative that you focus more attention on the strategic aspects of the pricing function. In this guide, you'll learn:

  • The two bad things that can happen when you're stuck in daily fire-fights, maintenance tasks, and tactical activities.
  • What the definition of "strategic pricing" really is and why it's so easy to misunderstand the function and get it wrong.
  • Four areas of focus that can help you improve your business' financial performance---and your own career prospects.
  • The three important "gotchas" you need to watch out for when making a change to be more strategically focused.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this expert interview, Paul Hunt exposes the real problems behind rampant discounting in the field.

    View This Interview
  • Two Ways to Champion Pricing Initiatives

    This case history details how one pricing champion used two different approaches to gain support and approval...and got very different results. Find out which approach worked better.

    View This Case Study
  • Assessing Your Pricing Capabilities

    While you might think your pricing capabilities are pretty good, how do you really know? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.

    View This Webinar
  • Communicating Pricing Concepts

    In this session, we discuss a variety of strategies, tactics, techniques for helping others in your organization understand "enough" about crucial pricing principles and practices so that you can do what needs to be done.

    View This Webinar