Four Ways to Be More Strategic in Pricing
Understanding Four Areas of Focus That Can Help You Become a Much More Strategic Pricing Professional
In pricing, it's all too easy to get lost in all of the administrative tasks and tactical activities. But to generate significant results---and give your career a lift---it's imperative that you focus more attention on the strategic aspects of the pricing function. In this guide, you'll learn:
- The two bad things that can happen when you're stuck in daily fire-fights, maintenance tasks, and tactical activities.
- What the definition of "strategic pricing" really is and why it's so easy to misunderstand the function and get it wrong.
- Four areas of focus that can help you improve your business' financial performance---and your own career prospects.
- The three important "gotchas" you need to watch out for when making a change to be more strategically focused.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Effective Internal Marketing for Pricing Initiatives
Pricing initiatives don't happen overnight and organizational support can wane over time. Without some thoughtful planning, initiatives can end-up fading into the background. Learn the approaches two companies used to keep support and momentum going.
View This Case Study -
Using The "Measurement Effect" to Improve Margins
When it comes to finding problems or failings with pricing and discounting, the sales department is a prime target. But the relatively simple effort of getting your own house in order can have a positive influence on pricing outcomes.
View This Tutorial -
A Modern Approach for Fixing a Costly Profit Leak
We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.
View This Research -
Building the Right Pricing Habits
Our research has found that what sets true B2B pricing professionals apart is a powerful combination of ongoing behaviors and practices...habits that can be learned and developed over time.
View This Webinar
Come Join Our Next Webinar
Practical Price Sensitivity
Simpler Ways to Leverage Sensitivity That Deliver Profitable Results
