Four Ways to Be More Strategic in Pricing
Understanding Four Areas of Focus That Can Help You Become a Much More Strategic Pricing Professional
In pricing, it's all too easy to get lost in all of the administrative tasks and tactical activities. But to generate significant results---and give your career a lift---it's imperative that you focus more attention on the strategic aspects of the pricing function. In this guide, you'll learn:
- The two bad things that can happen when you're stuck in daily fire-fights, maintenance tasks, and tactical activities.
- What the definition of "strategic pricing" really is and why it's so easy to misunderstand the function and get it wrong.
- Four areas of focus that can help you improve your business' financial performance---and your own career prospects.
- The three important "gotchas" you need to watch out for when making a change to be more strategically focused.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Embracing the Embedded Pricing Organization
Mark Burton, co-author of the book, "Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table," talks with us about the next evolution of the pricing department.
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How to Avoid Pricing Panic
How should you respond when something disruptive happens in your market? How do you avoid overreaction? How do you balance speedy action with smart action? And how do you prepare for the next disruption?
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How Technology Can Pay You & Your Company
A successful pricing technology initiative can do wonders for your company's bottom line as well as the trajectory of your career. In this tutorial, learn the 4 key steps to take and the 5 land mines to avoid.
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Where Should the Pricing Function Be Located?
Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.
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