Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can just measuring something cause it to improve?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What types of attributes should we think about for price segmentation?
• What’s the difference between “hard” and “soft” value-drivers?
• How do you "normalize" your pricing to something else?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?