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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why are salespeople so quick to offer discounts?
  • Should we use current or potential LTV in our segmentation?
  • What's the difference between pricing analytics and optimization?
  • How can we see the customer spend that we aren't getting?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Does price elasticity really exist in B2B markets?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How can we get ahold of competitors' price lists?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Can you measure price elasticity through channels?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Fundamentals of Value-Based Pricing

    Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.

    View This Webinar

  • Methods of Measuring Value and Pricing Performance

    Ever had a request for more resources or investment met with "what have you done for me lately?" In this Expert Interview, Erin Cihak and Peter Bloechle discuss multiple approaches for credibly demonstrating value and contribution.

    View This Interview

  • The Fundamentals of Price Structure

    In this on-demand webinar, we explore ten different approaches for structuring your prices to align to customer needs and priorities---from bundling, add-ons and multi-part prices to volume schedules, surcharges, and more.

    View This Webinar

  • Making Change Happen

    How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance?

    View This Webinar