Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Why are salespeople so quick to offer discounts?
• Can you tell, in advance, whether a promotional discount will work?
• What role should lifetime value play in our pricing segmentation?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?