Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What’s the difference between “hard” and “soft” value-drivers?
• What is a "Mix Shift" customer defection and how do I spot it?
• Aren't pricing outliers always a bad thing?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Why are the early signs of customer defection so difficult to spot?
• What's the difference between pricing analytics and optimization?
• Does price elasticity really exist in B2B markets?
• What does a real price segment look like? What defines it?