Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What types of attributes should we think about for price segmentation?
• Can pricing analysts be taught the softer skills they need to be successful?
• Should I share the results of our marketing research with the sales team?
• How do you "normalize" your pricing to something else?
• Should we use current or potential LTV in our segmentation?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• How can product packaging be leveraged to increase profitability?