Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our competitors are outperforming us on every value-driver that really matters?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What role should lifetime value play in our pricing segmentation?
• If we spot a potential customer defection early enough, can we turn it around?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What is the average % lift reported by those using price elasticity to set prices?
• Should we be able to command a price premium for every value-gap we identify?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What types of attributes should we think about for price segmentation?