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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How can pricing skills be applied to other profitable problems?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Are there other profitable growth drivers a pricing team could focus on?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?

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