Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are salespeople so quick to offer discounts?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Should we be able to command a price premium for every value-gap we identify?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• If we spot a potential customer defection early enough, can we turn it around?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Are there other profitable growth drivers a pricing team could focus on?
• My company seems to love platitudes. How do I get others to focus on real messages?
• When conducting research interviews, how many should we try to conduct?
• Why would a B2B customer defect if they are saying they're satisfied?