Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• When conducting research interviews, how many should we try to conduct?
• How can we see the customer spend that we aren't getting?
• How does internal marketing relate to change management?
• Why are the early signs of customer defection so difficult to spot?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How can I tell if a customer is defecting early enough to do something about it?
• Why don't more B2B companies measure and utilize price elasticity?