Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- Should I share the results of our marketing research with the sales team?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- When conducting research interviews, how many should we try to conduct?
- Should we use current or potential LTV in our segmentation?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Why is customer retention so much more important in B2B than in B2C?
- Should I give my salespeople a specific price, or is a range OK?
- Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
Aligning Pricing to Business Strategy
How do you ensure that your pricing and the overall business strategy are properly aligned? And what should you do when there's a disconnect?
View This Webinar -
Delivering No-Brainer Pricing Guidance
While equipping sales reps with accurate pricing guidance is a priority for many, it's hard to get right. In this session, learn seven key ingredients to deliver guidance your salespeople will actually use.
View This Webinar -
Considerations for Pricing Through Channels
How do you get your arms around the various players in the channel and manage the links in the distribution chain? In this interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company.
View This Interview
Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this question as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges