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  • What is the average % lift reported by those using price elasticity to set prices?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Why are the early signs of customer defection so difficult to spot?
  • What are the different buyer types we might be negotiating with?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • Can just measuring something cause it to improve?
  • What types of attributes should we think about for price segmentation?
  • Should we use current or potential LTV in our segmentation?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?

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