Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• How would we know which value packages or bundles make sense to create?
• Why is accurate price segmentation so important?
• What role should lifetime value play in our pricing segmentation?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should we use current or potential LTV in our segmentation?
• What does a real price segment look like? What defines it?
• Why don't more B2B companies measure and utilize price elasticity?
• How can we see the customer spend that we aren't getting?