Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What is the average % lift reported by those using price elasticity to set prices?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Why are the early signs of customer defection so difficult to spot?
- What are the different buyer types we might be negotiating with?
- Why would a B2B customer defect if they are saying they're satisfied?
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
- Can just measuring something cause it to improve?
- What types of attributes should we think about for price segmentation?
- Should we use current or potential LTV in our segmentation?
- When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Retain Your Key Customers
When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn how pricing analysis skills are ideal to identify and minimize revenue attrition and customer defection.
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How Technology Can Pay You & Your Company
A successful pricing technology initiative can do wonders for your company's bottom line as well as the trajectory of your career. In this tutorial, learn the 4 key steps to take and the 5 land mines to avoid.
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Reducing the Friction Between Sales & Pricing
Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.
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Step-by-Step Marketing Research for Strategic Pricing
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic pricing.
View This Tutorial
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