Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Should I share the results of our marketing research with the sales team?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• When conducting research interviews, how many should we try to conduct?
• Should we use current or potential LTV in our segmentation?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Why is customer retention so much more important in B2B than in B2C?
• Should I give my salespeople a specific price, or is a range OK?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?