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  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Should I share the results of our marketing research with the sales team?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • When conducting research interviews, how many should we try to conduct?
  • Should we use current or potential LTV in our segmentation?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Why is customer retention so much more important in B2B than in B2C?
  • Should I give my salespeople a specific price, or is a range OK?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?

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