Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Why don't more B2B companies measure and utilize price elasticity?
• Can pricing analysts be taught the softer skills they need to be successful?
• What is a "Steady State" customer defection and how do I spot it?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What if our competitors are outperforming us on every value-driver that really matters?
• What does a real price segment look like? What defines it?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?