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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How do I know if my value messages are really "strategic"?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • How can we see the customer spend that we aren't getting?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Should we be able to command a price premium for every value-gap we identify?
  • Should I give my salespeople a specific price, or is a range OK?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How can pricing skills be applied to other profitable problems?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?

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