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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What is a "Mix Shift" customer defection and how do I spot it?
  • How does internal marketing relate to change management?
  • Does price elasticity really exist in B2B markets?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Why is customer retention so much more important in B2B than in B2C?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?

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More Subscriber-Only Resources From Our Library

  • Profitable Pricing Enablement

    In this on-demand webinar, you'll learn about the new "best practice" of leveraging data and technology to distribute pricing authority and control, without sacrificing improved pricing performance.

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  • Managing Risk in B2B Pricing

    Whether real or perceived, it's always best to take a proactive approach to managing and mitigating risk in B2B pricing. In this session, learn how to mitigate pricing risks before they can manifest.

    View This Webinar
  • Avoiding Guesswork in Value-Based Pricing

    Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.

    View This Guide
  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

    View This Webinar