Building Pricing’s Credibility with Sales
Getting the Sales Team To Take Our Pricing Plans and Suggestions Seriously
In most B2B companies, the sales team represents the critical "last mile" between our best-laid pricing plans and prospective buyers. Unfortunately, the sales team will often view the pricing department with more than a little skepticism. And as a result, they frequently disregard our suggestions and ignore our recommendations. What can we do to change their perceptions and get them to see us as a trusted partner in the business? In this on-demand webinar, you'll learn about:
- The real reasons Sales gives for why they're skeptical of what Pricing says and does.
- Seven of the top credibility enhancers that Pricing teams can use to their advantage.
- The benefits of securing mutually-beneficial training programs for Sales and Pricing.
- How to adopt a "winning" attitude to make you a more credible and trusted partner.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Five Steps Toward Understanding Salespeople
A big part of pricing is influencing and motivating salespeople to price and discount more effectively. This guide helps you understand salespeople and learn what makes them tick.
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Getting Sales To Sell the Value
Your offerings deliver greater value. But at the slightest pushback from a buyer, your salespeople give in and start discounting that value away. In this webinar, we explore how to change this dynamic for good.
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Assessing Your Pricing Capabilities
While you might think your pricing capabilities are pretty good, how do you really know? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.
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Boosting the Pricing Team's Influence
How can a B2B pricing team improve results when they don't control all the cooks in the kitchen? How can they be heard when others don't have to listen? In this session, learn the science of influence and persuasion.
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