Building Pricing’s Credibility with Sales
Getting the Sales Team To Take Our Pricing Plans and Suggestions Seriously
In most B2B companies, the sales team represents the critical "last mile" between our best-laid pricing plans and prospective buyers. Unfortunately, the sales team will often view the pricing department with more than a little skepticism. And as a result, they frequently disregard our suggestions and ignore our recommendations. What can we do to change their perceptions and get them to see us as a trusted partner in the business? In this on-demand webinar, you'll learn about:
- The real reasons Sales gives for why they're skeptical of what Pricing says and does.
- Seven of the top credibility enhancers that Pricing teams can use to their advantage.
- The benefits of securing mutually-beneficial training programs for Sales and Pricing.
- How to adopt a "winning" attitude to make you a more credible and trusted partner.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Methods of Measuring Value and Pricing Performance
Ever had a request for more resources or investment met with "what have you done for me lately?" In this Expert Interview, Erin Cihak and Peter Bloechle discuss multiple approaches for credibly demonstrating value and contribution.
View This Interview -
Five Strategies for Better Price Segmentation
A video guide that explores five strategies and considerations to make your price segmentation more powerful and profitable.
View This Guide -
Generating Cost-to-Serve Automagically
Creating accurate cost-to-serve estimates can be more difficult than people anticipate. In this tutorial, learn how to reduce the time and effort required to estimate the indirect costs of serving different customers.
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Building A Center Of Excellence Around Pricing
For many companies, the Pricing Center of Excellence model is finding favor over centralized pricing teams. This guide exposes the critical differences and steps to getting started with this popular model in your own organization.
View This Guide
Come Join Our Next Webinar
Golden Rules of B2B Pricing
Exploring the Unspoken Principles That Are Unique to Pricing in B2B
