PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Building Pricing’s Credibility with Sales

Getting the Sales Team To Take Our Pricing Plans and Suggestions Seriously

In most B2B companies, the sales team represents the critical "last mile" between our best-laid pricing plans and prospective buyers. Unfortunately, the sales team will often view the pricing department with more than a little skepticism. And as a result, they frequently disregard our suggestions and ignore our recommendations. What can we do to change their perceptions and get them to see us as a trusted partner in the business? In this on-demand webinar, you'll learn about:

  • The real reasons Sales gives for why they're skeptical of what Pricing says and does.
  • Seven of the top credibility enhancers that Pricing teams can use to their advantage.
  • The benefits of securing mutually-beneficial training programs for Sales and Pricing.
  • How to adopt a "winning" attitude to make you a more credible and trusted partner.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Using Pricing Analysis to Drive More Growth

    Pricing analysis capabilities are usually only focused on pricing. But pricing isn't the only thing the analytical processes and underlying data can be used for. In this on-demand webinar, you will learn how answering other powerful questions can increase your impact and internal profile.

    View This Webinar
  • Selling Your Pricing Initiative

    Want to get your pricing initiative approved? In this on-demand webinar, learn how to structure and deliver your investment "case" in such a way that approval is almost a foregone conclusion.

    View This Webinar
  • Managing Your "Minimum Advertised Price"

    Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.

    View This Guide
  • Developing An Effective Global Pricing Capability

    In this informative conversation with Lynn Guinn, the Global Strategic Pricing Leader for Cargill, learn about developing and maintaining a high-performance pricing function in one of the largest and most successful agricultural companies on the planet.

    View This Interview