Communicating Pricing Concepts
Helping Others in Your Organization Understand B2B Pricing Principles and Practices
Pricing is not something everyone just "gets." Doing it right in a B2B environment involves a combination of specialized principles, practices, and processes that may be entirely new and unfamiliar to people outside the pricing group. So how do you help others in your organization better understand what you're trying to do and why? And more important, how do you help them "get" enough of it to do what needs to be done? In this on-demand webinar, you'll learn about:
- How to simplify and illustrate important concepts like price segmentation and price elasticity.
- Using real-world data and models to make certain practices more palatable, relatable, and relevant.
- How to proactively address and counter common preconceived notions and closely-held beliefs.
- Aspects of human behavior and cognition that can make it easier...or harder...to get your ideas across.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Can You Benefit from Better Deal Management?
Horror stories of unprofitable or poorly managed deals seem to be all too common in B2B. In this guide by Elliot Yama, learn the common causes of bad deals and four signs that your deal management process is lacking.
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Developing Pricing Leaders
How do we develop the next generation of pricing leaders? How do we equip our team members to take on more responsibility? And how do we do it all as a matter of course rather than as an afterthought?
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New Benchmarks for Pricing Excellence in B2B
In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.
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Visualizing Data to See the Trees in the Forest
Data visualization is critical to exposing what's actually happening with prices in your business. Learn how to harness its power to explore and explain the causes of margin leakage.
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More Effective Cost-Plus Pricing
Turn the Simplest Pricing Formula Into a More Strategic Pricing Tool
