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Driving Strategic Decisions with Pricing Analytics

How to Look at Pricing Performance in a Different Way and Put Your Company on a More Strategic Path

Most often, pricing analytics is only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, pricing analytics can serve a very different purpose---a much more strategic purpose. In this guide, you will learn about:

  • How pricing analytics can help answer the big strategic questions that many B2B companies are struggling with.
  • Why pricing analytics is one of best sources for information and insight to improve a company’s overall strategy.
  • The three segment-level performance characteristics that are the most telling and indicative of strategic potential.
  • How to use pricing analytics to identify your company's real strategic "sweet spot" within the overall marketplace.

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More Subscriber-Only Resources From Our Library

  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

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  • "Better" Practices for Pricing Improvement

    That lofty place of "best practice" can sometimes seem very far away. Fortunately, pricing has so much power that amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.

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  • Are Revenue Management and Pricing Different?

    Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.

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