Driving Strategic Decisions with Pricing Analytics
How to Look at Pricing Performance in a Different Way and Put Your Company on a More Strategic Path
Most often, pricing analytics is only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, pricing analytics can serve a very different purpose---a much more strategic purpose. In this guide, you will learn about:
- How pricing analytics can help answer the big strategic questions that many B2B companies are struggling with.
- Why pricing analytics is one of best sources for information and insight to improve a company’s overall strategy.
- The three segment-level performance characteristics that are the most telling and indicative of strategic potential.
- How to use pricing analytics to identify your company's real strategic "sweet spot" within the overall marketplace.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Exploring the Future of the Pricing Profession
Pricing is a specialized function and it can be difficult to get a read on the health and status of where the field is headed. Kevin Mitchell of the Professional Pricing Association provides his perspectives on the state of the pricing profession.
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Avoiding Guesswork in Value-Based Pricing
Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.
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Selling Value More Confidently in Seven Steps
To sell effectively, salespeople need confidence in themselves and the value of their offerings. In this tutorial, you will learn 7 straightforward steps you can take to give sales the confidence they need.
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Navigating the Pricing Technology Landscape
Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.
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Price Promotions in B2B
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