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Driving Strategic Decisions with Pricing Analytics

How to Look at Pricing Performance in a Different Way and Put Your Company on a More Strategic Path

Most often, pricing analytics is only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, pricing analytics can serve a very different purpose---a much more strategic purpose. In this guide, you will learn about:

  • How pricing analytics can help answer the big strategic questions that many B2B companies are struggling with.
  • Why pricing analytics is one of best sources for information and insight to improve a company’s overall strategy.
  • The three segment-level performance characteristics that are the most telling and indicative of strategic potential.
  • How to use pricing analytics to identify your company's real strategic "sweet spot" within the overall marketplace.

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More Subscriber-Only Resources From Our Library

  • Getting the Most Out of Price Segmentation

    The process of building or improving a price segmentation model can seem like a daunting task. In this on-demand training seminar, we discuss best practices and straightforward techniques for improving the quality and accuracy of your price segmentation model.

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  • The Pros & Cons of B2B Pricing Strategies

    The conventional wisdom around pricing strategy often fails to make clear that some of the "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, learn which pricing strategies actually work...and which ones will destroy your margins.

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  • The Fundamentals of Pricing Intelligence

    In pricing, it's easy to feel like you're flying blind and making decisions in a vacuum. But there are many powerful sources of pricing intelligence you can leverage to your advantage.

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  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

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