Crucial B2B Pricing Concepts
The Critical Differences and Core Concepts You Need to Understand About Pricing in B2B
Pricing in a business-to-business environment is very different from pricing in consumer or retail settings. From competitive and marketplace dynamics to customer and organizational considerations, there are certain fundamental concepts that are unique to B2B pricing. To be most effective, pricers need to understand these differences and the core concepts. In this on-demand webinar, you'll learn about:
- 12 ways B2B pricing is different and unique---and why those differences are so important to understand.
- Various consumer pricing "best practices" that are irrelevant, ineffective, and even dangerous in B2B.
- Six fundamental pricing concepts that every B2B pricing person needs to understand inside and out.
- The big advantages that B2B pricers enjoy over their B2C counterparts---and how to exploit them.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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New Benchmarks for Pricing Excellence in B2B
In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.
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Exploring the Future of the Pricing Profession
Pricing is a specialized function and it can be difficult to get a read on the health and status of where the field is headed. Kevin Mitchell of the Professional Pricing Association provides his perspectives on the state of the pricing profession.
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
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Avoiding 3 Costly Price Segmentation Mistakes
Price segmentation is the cornerstone of any successful pricing program but it's easy to make costly mistakes that can jeopardize your efforts. In this guide, learn how to sidestep three common mistakes.
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Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
