Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Crucial B2B Pricing Concepts

The Critical Differences and Core Concepts You Need to Understand About Pricing in B2B

Pricing in a business-to-business environment is very different from pricing in consumer or retail settings. From competitive and marketplace dynamics to customer and organizational considerations, there are certain fundamental concepts that are unique to B2B pricing. To be most effective, pricers need to understand these differences and the core concepts. In this on-demand webinar, you'll learn about:

  • 12 ways B2B pricing is different and unique---and why those differences are so important to understand.
  • Various consumer pricing "best practices" that are irrelevant, ineffective, and even dangerous in B2B.
  • Six fundamental pricing concepts that every B2B pricing person needs to understand inside and out.
  • The big advantages that B2B pricers enjoy over their B2C counterparts---and how to exploit them.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Price Segmentation Attributes

    When developing a price segmentation model, it's not always easy to identify the attributes that matter most. In this session, we review core concepts, explore various attributes, and walk thru a basic development process.

    View This Webinar

  • Reducing Losses to "No Decision"

    Studies have shown that companies can lose up to 40% of their forecasted deals to "no decision". In this on-demand webinar, learn strategic and tactical approaches for dealing with prospect inaction.

    View This Webinar

  • Using a Cost-Plus Mindset to Your Advantage

    An edgy case study that exposes how one company got "creative" to improve profitability without having to change their sales team's ingrained cost-plus pricing behaviors.

    View This Case Study

  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

    View This Webinar