Selling Your Pricing Initiative
How to Secure Internal Support for Investing More in Your Pricing Capabilities
With a positive economic outlook, companies today are much more willing to invest in their capabilities and infrastructure. But you still have to sell it! After all, there are likely to be many other initiatives competing for those dollars and resources. So, how should you approach it? How should you craft, package, and pitch your initiative to get the go-ahead from management? In this on-demand webinar, you'll learn about:
- The types of initiatives that are more...and less...likely to garner support in the current environment.
- How to structure and deliver your investment "case" in such a way that the right conclusions are drawn.
- Ten things you really need to know about how exec teams tend to think about investment decisions.
- The mistakes and missteps you'll want to avoid as you assess your situation and design your initiative.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Visual Aids for Explaining Price Segmentation
Use this example visual presentation to inspire and aid your efforts in explaining the concepts of price segmentation to others inside your organization.
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Comparing Pricing Budgets and Resources
How do you know if your company is investing enough resources in pricing? In this research briefing, learn how your investments in pricing stack up to other companies in the PricingBrew community.
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The Fundamentals of Price Structure
In this on-demand webinar, we explore ten different approaches for structuring your prices to align to customer needs and priorities---from bundling, add-ons and multi-part prices to volume schedules, surcharges, and more.
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Three Core Pricing Skills That No One Talks About
For many B2B companies, increasing knowledge around pricing is a priority. But this education regularly ignores skills that are critically important. In this guide, learn about three areas that are often overlooked.
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