Selling Your Pricing Initiative
How to Secure Internal Support for Investing More in Your Pricing Capabilities
With a positive economic outlook, companies today are much more willing to invest in their capabilities and infrastructure. But you still have to sell it! After all, there are likely to be many other initiatives competing for those dollars and resources. So, how should you approach it? How should you craft, package, and pitch your initiative to get the go-ahead from management? In this on-demand webinar, you'll learn about:
- The types of initiatives that are more...and less...likely to garner support in the current environment.
- How to structure and deliver your investment "case" in such a way that the right conclusions are drawn.
- Ten things you really need to know about how exec teams tend to think about investment decisions.
- The mistakes and missteps you'll want to avoid as you assess your situation and design your initiative.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
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Understanding How B2B Pricing Is Different
It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.
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Five Steps Toward Understanding Salespeople
A big part of pricing is influencing and motivating salespeople to price and discount more effectively. This guide helps you understand salespeople and learn what makes them tick.
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How to Tackle Trade Tariffs
In this insightful conversation, Sean Arnold helps us sort through the issues and understand our options when addressing the latest addition to our list of pricing challenges: trade tariffs.
View This Interview
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Getting Control of Discounting
Enabling a More Disciplined & Deliberate Approach to Discounting
