Selling Your Pricing Initiative
How to Secure Internal Support for Investing More in Your Pricing Capabilities
With a positive economic outlook, companies today are much more willing to invest in their capabilities and infrastructure. But you still have to sell it! After all, there are likely to be many other initiatives competing for those dollars and resources. So, how should you approach it? How should you craft, package, and pitch your initiative to get the go-ahead from management? In this on-demand webinar, you'll learn about:
- The types of initiatives that are more...and less...likely to garner support in the current environment.
- How to structure and deliver your investment "case" in such a way that the right conclusions are drawn.
- Ten things you really need to know about how exec teams tend to think about investment decisions.
- The mistakes and missteps you'll want to avoid as you assess your situation and design your initiative.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Fundamentals of Effective Pricing Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.
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Managing Mix to Improve Pricing
Product and customer mix have an incredible amount of influence over every aspect of your performance. In this on-demand webinar, learn how to get proactive about "rigging" your mix to your advantage.
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Visualizing Data to See the Trees in the Forest
Walter Paczkowski on harnessing the power of data visualization to explore and explain the causes of margin leakage.
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Making Sense of Pricing Technology
Are pricing technologies all the same? Do the differences actually matter? What do we need? How do we choose? In this webinar, we cut thru the confusion to help you understand your options for technology-enabled pricing.
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