Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Exposing the Power of Price Elasticity in B2B

Barrett Thompson Explains the Nature of Price Elasticity in B2B and How You Can Use It To Set Better Prices with Far Less Risk

Price elasticity has been a core aspect of consumer pricing for decades. But in business-to-business environments, this foundational pricing concept is not only incredibly underutilized, it's often misunderstood. In this conversation with Barrett Thompson, you will learn:

  • The basic concept of price elasticity and how you can recognize that it's operating in your business right now.
  • How price elasticity manifests differently in B2B and doesn't follow the traditional or textbook definitions.
  • Why an understanding of price elasticity can significantly reduce the risks associated with price-setting in B2B.
  • The basic process for measuring and calculating the price elasticities of the various segments in your business.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Fundamentals of Effective Pricing Analysis

    In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.

    View This Webinar

  • How to Price Big Deals

    Big deals generate a lot of internal pressure and it's easy to ignore the huge pitfalls of winning "badly." In this session, we explore a triangulated pricing approach to ensure profitability, mitigate risk, and avoid future regret.

    View This Webinar

  • Leveraging the Power of Price Segmentation

    In this Expert Interview, Paul Parsons discusses his experiences helping a number of distributors and manufacturers leverage the power of segmentation to boost their margins and profits.

    View This Interview

  • Managing Multichannel Pricing

    In this on-demand webinar, you'll learn about market mapping, MAP policies, and other tactics and tips for minimizing the potential for channel conflict, reputational damage, and margin erosion.

    View This Webinar