Exposing the Power of Price Elasticity in B2B
Barrett Thompson Explains the Nature of Price Elasticity in B2B and How You Can Use It To Set Better Prices with Far Less Risk
Price elasticity has been a core aspect of consumer pricing for decades. But in business-to-business environments, this foundational pricing concept is not only incredibly underutilized, it's often misunderstood. In this conversation with Barrett Thompson, you will learn:
- The basic concept of price elasticity and how you can recognize that it's operating in your business right now.
- How price elasticity manifests differently in B2B and doesn't follow the traditional or textbook definitions.
- Why an understanding of price elasticity can significantly reduce the risks associated with price-setting in B2B.
- The basic process for measuring and calculating the price elasticities of the various segments in your business.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
View This Research -
Dealing with Pricing Complexity
How much complexity is enough to boost pricing performance and results? And how much is too much for the organization to handle and execute? In this session, we explore how to strike the right balance.
View This Webinar -
The Fundamentals of Effective Pricing Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.
View This Webinar -
Optimizing Pricing Operations
Over the last few years, most teams have changed their day-to-day operations quite a bit to deal with all of the challenges. So how do we make sense of this patchwork to make our operations more efficient and effective?
View This Webinar

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges