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Developing Pricing People Into Business Leaders

Talking with Greg Preuer of Cooper Lighting About His Team's Intense, 48-Week Pricing Training Program

Greg Preuer provides insight into the training program that each of his team members must complete --- a training program that not only makes them great pricers, but also prepares them for leadership positions elsewhere in the company. In this interview, you'll learn about:

  • Why it might make sense to "grow your own" pricing people rather than hire people with pricing experience.
  • How technical pricing skills are just one part of the equation if you want to develop competent business leaders.
  • What you should consider and what you should expect when developing your own internal training programs.
  • How the proper cadence and sequencing of information can keep trainees interested, engaged, and learning.

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    There's never been a better time to be a B2B pricing professional. But when it comes to your career, you can’t just hope that good things will happen in the future. In this on-demand webinar, learn how to take charge and make good things happen.

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  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

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    An insightful conversation with Andre Weber of Simon-Kucher & Partners about pricing improvement in B2B.

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  • The Pros & Cons of B2B Pricing Strategies

    The conventional wisdom around pricing strategy often fails to make clear that some of the "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, learn which pricing strategies actually work...and which ones will destroy your margins.

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