PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Pricing Effectively for Customer Lifetime Value

How to Balance Pricing Performance and Customer Profitability

In B2B markets, retaining good customers and getting them to buy more and more over time has always been essential for survival. And for certain types of businesses...SaaS companies, for example...the business model itself hinges on the lifetime value of the customers. So how do you price effectively when today's business is just a small part of much greater whole? And how do you avoid making concessions in the interest of value that never materializes? In this on-demand webinar, you'll learn about:

  • The principles and aspects of customer lifetime value that pricers really need to understand.
  • Five pricing mistakes to avoid when looking to improve customer profitability and lifetime value.
  • Considerations for including customer lifetime value differences in your pricing structures.
  • Insights and tips for balancing short-term pricing performance and long-term profitability.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar
  • New Benchmarks for Pricing Excellence in B2B

    In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.

    View This Research
  • The Functional Area Cheat Sheet

    A quick overview of the common ways different internal groups can have an effect on pricing outcomes and suggestions for how you might be able to diplomatically help them help you.

    View This Tool
  • How to Prevent Margin Meltdowns in the Field

    When your salespeople adopt better pricing and discounting habits, your strategies can become much more powerful than they were on paper. In this tutorial, learn seven real-world strategies and tactics for getting B2B salespeople to price and discount more effectively.

    View This Tutorial