Pricing Effectively for Customer Lifetime Value
How to Balance Pricing Performance and Customer Profitability
In B2B markets, retaining good customers and getting them to buy more and more over time has always been essential for survival. And for certain types of businesses...SaaS companies, for example...the business model itself hinges on the lifetime value of the customers. So how do you price effectively when today's business is just a small part of much greater whole? And how do you avoid making concessions in the interest of value that never materializes? In this on-demand webinar, you'll learn about:
- The principles and aspects of customer lifetime value that pricers really need to understand.
- Five pricing mistakes to avoid when looking to improve customer profitability and lifetime value.
- Considerations for including customer lifetime value differences in your pricing structures.
- Insights and tips for balancing short-term pricing performance and long-term profitability.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Considerations for Pricing Through Channels
How do you get your arms around the various players in the channel and manage the links in the distribution chain? In this interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company.
View This Interview -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
Delivering Data to Decision Makers
Providing data to decision-makers is a core responsibility for most pricing teams. But getting it right is a significant challenge. In this on-demand session, learn how leading teams are making their efforts in this area more effective.
View This Webinar -
How Technology Can Pay You & Your Company
A successful pricing technology initiative can do wonders for your company's bottom line as well as the trajectory of your career. In this tutorial, learn the 4 key steps to take and the 5 land mines to avoid.
View This Tutorial
Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges