Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Pricing Effectively for Customer Lifetime Value

How to Balance Pricing Performance and Customer Profitability

In B2B markets, retaining good customers and getting them to buy more and more over time has always been essential for survival. And for certain types of businesses...SaaS companies, for example...the business model itself hinges on the lifetime value of the customers. So how do you price effectively when today's business is just a small part of much greater whole? And how do you avoid making concessions in the interest of value that never materializes? In this on-demand webinar, you'll learn about:

  • The principles and aspects of customer lifetime value that pricers really need to understand.
  • Five pricing mistakes to avoid when looking to improve customer profitability and lifetime value.
  • Considerations for including customer lifetime value differences in your pricing structures.
  • Insights and tips for balancing short-term pricing performance and long-term profitability.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Price New Products

    In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar

  • Manage Your Customer Mix to Improve Profits

    It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.

    View This Tutorial

  • Price Segmentation Attributes

    When developing a price segmentation model, it's not always easy to identify the attributes that matter most. In this session, we review core concepts, explore various attributes, and walk thru a basic development process.

    View This Webinar

  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

    View This Interview