Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Pricing Effectively for Customer Lifetime Value

How to Balance Pricing Performance and Customer Profitability

In B2B markets, retaining good customers and getting them to buy more and more over time has always been essential for survival. And for certain types of businesses...SaaS companies, for example...the business model itself hinges on the lifetime value of the customers. So how do you price effectively when today's business is just a small part of much greater whole? And how do you avoid making concessions in the interest of value that never materializes? In this on-demand webinar, you'll learn about:

  • The principles and aspects of customer lifetime value that pricers really need to understand.
  • Five pricing mistakes to avoid when looking to improve customer profitability and lifetime value.
  • Considerations for including customer lifetime value differences in your pricing structures.
  • Insights and tips for balancing short-term pricing performance and long-term profitability.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • All About Price Optimization

    The term "price optimization" is being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. In this on-demand webinar, you'll learn what price optimization really is and how it works.

    View This Webinar

  • The Negotiation Tactics Cheat Sheet

    Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.

    View This Tool

  • Driving Strategic Decisions with Pricing Analytics

    Most often, pricing analytics are only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, armed with the right questions, pricing analytics can serve a much more strategic purpose.

    View This Guide

  • How to Price New Products

    In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar