Profitable Pricing Enablement
Leveraging Data and Technology to Distribute Pricing Authority Without Sacrificing Pricing Performance
Salespeople love having the authority to make pricing and discounting decisions in the field. In fact, this control and authority is so important to them that they'll fight you tooth and nail to keep it. And in years past, this was a fight you just couldn't avoid if you really wanted to improve pricing performance. But things are different today and you no longer have to choose between distributed authority and performance improvement. In this on-demand webinar, you'll learn about:
- The "pricing enablement" model of pricing improvement that's rapidly becoming the new best practice in B2B.
- How distributed pricing authority not only reduces internal conflict but also delivers hidden financial benefits.
- Why the powerful combination of data and technology now makes it possible to have the best of both worlds.
- Recommendations and considerations gleaned from pricing teams that are already well down the enablement path.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
Closing Costly Margin Leaks
In this recorded webinar session, we explore common margin leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.View This Webinar
When to Choose Profit, Revenue, or Both
As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.View This Interview
Seize the Pricing Opportunity Before Others Do
In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.View This Interview
Pricing Productivity Boosters
B2B pricing functions have never been overflowing with resources, money, or time. Nevertheless, most pricing teams are now being asked to do even more with even less. So how do we make the most of what we've got?View This Webinar
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges
Come Join Our Next Webinar
Making Pricing More Responsive
Strategies and Tactics for Boosting Pricing Responsiveness and Agility