Exposing the Truth About Value-Based Pricing
Stephan Liozu Discusses the Reality of Embracing Value-Based Pricing in B2B Environments
Over the last few years, there's been a tremendous amount of buzz and hype about value-based pricing in B2B environments. And it's gotten to the point where, these days, it seems to be the "in thing" for people to claim that they practice value-based pricing in their businesses. But saying it is one thing and actually doing it is quite another. In this Expert Interview with Stephan Liozu, a well-known name in the pricing community and a prolific author and expert on the subject of value-based pricing, we talk about what it really means to practice value-based pricing in a B2B environment. And here's a hint --- there's a lot more to it than many would have us believe!
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Managing Your "Minimum Advertised Price"
Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.
View This Guide -
Questions & Answers with Reed Holden
A godfather of the modern pricing practice talks to PricingBrew about the “hidden” challenges in B2B pricing.
View This Interview -
The Fundamentals of Effective Pricing Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.
View This Webinar -
Effective Pricing Through the Product Lifecycle
This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading pricing groups are doing differently to price effectively throughout the product lifecycle.
View This Webinar
Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges