Exposing the Truth About Value-Based Pricing
Stephan Liozu Discusses the Reality of Embracing Value-Based Pricing in B2B Environments
Over the last few years, there's been a tremendous amount of buzz and hype about value-based pricing in B2B environments. And it's gotten to the point where, these days, it seems to be the "in thing" for people to claim that they practice value-based pricing in their businesses. But saying it is one thing and actually doing it is quite another. In this Expert Interview with Stephan Liozu, a well-known name in the pricing community and a prolific author and expert on the subject of value-based pricing, we talk about what it really means to practice value-based pricing in a B2B environment. And here's a hint --- there's a lot more to it than many would have us believe!
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Competitive Insights for More Strategic Pricing
To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.
View This Guide -
The Right Way to Manage and Enable Change
How do you encourage, enable, and manage organizational change when the deck is stacked against you? In this in-depth interview, Scott McAllister and Suraj Mohandas share the quantifiable benefits of effective change management and expose the essential steps that are required to get it right.
View This Interview -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
The Top "Lessons Learned" by Pricing Leaders
How have pricing leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.
View This Webinar
