PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Embracing the Embedded Pricing Organization

Mark Burton Talks to PricingBrew About the Next Evolution of the Pricing Department

Mark Burton, co-author of the book, "Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table," talks to us about what he's sees as the next evolution: The embedded pricing organization. In this expert interview, you will learn:

  • How the embedded pricing organization differs from traditional pricing department structures and operations.
  • What this approach may ultimately mean for pricing professionals, their skills, and the trajectory of their careers.
  • Why this approach can reduce conflict, increase relevance, and ultimately produce more meaningful results.
  • How and why the concept of pricing-focused benefit measurement will necessarily need to evolve along the way, too.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Communicating Pricing Concepts

    In this session, we discuss a variety of strategies, tactics, techniques for helping others in your organization understand "enough" about crucial pricing principles and practices so that you can do what needs to be done.

    View This Webinar
  • Managing Successful Pricing Projects

    Bringing new pricing initiatives to fruition in established B2B companies is rarely a cakewalk. So, how do we manage our pricing projects to maximize our odds of success and minimize the chance of failure?

    View This Webinar
  • Advancing Your Career in Pricing

    There's never been a better time to be a B2B pricing professional. But when it comes to your career, you can’t just hope that good things will happen in the future. In this on-demand webinar, learn how to take charge and make good things happen.

    View This Webinar
  • Getting Beyond Pricing to Make a Real Impact

    To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.

    View This Guide