PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Embracing the Embedded Pricing Organization

Mark Burton Talks to PricingBrew About the Next Evolution of the Pricing Department

Mark Burton, co-author of the book, "Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table," talks to us about what he's sees as the next evolution: The embedded pricing organization. In this expert interview, you will learn:

  • How the embedded pricing organization differs from traditional pricing department structures and operations.
  • What this approach may ultimately mean for pricing professionals, their skills, and the trajectory of their careers.
  • Why this approach can reduce conflict, increase relevance, and ultimately produce more meaningful results.
  • How and why the concept of pricing-focused benefit measurement will necessarily need to evolve along the way, too.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • There's More to Profit Than Price

    For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.

    View This Webinar
  • Comparing Pricing Budgets and Resources

    How do you know if your company is investing enough resources in pricing? In this research briefing, learn how your investments in pricing stack up to other companies in the PricingBrew community.

    View This Research
  • How Many B2B Sales Teams Lack Negotiation Skills?

    We wanted to better understand the extent to which B2B sales teams were taking steps to develop and maintain skills in negotiation. Explore what we learned in this Research Brief, complete with helpful charts and analysis.

    View This Research
  • Avoiding the Top 10 Pricing Mistakes

    You're going to make mistakes. But if you can avoid the biggest mistakes, you're definitely rigging the game in your favor. In this on-demand webinar, learn about the top 10 mistakes that other pricing groups have made along the way.

    View This Webinar