PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Embracing the Embedded Pricing Organization

Mark Burton of Holden Advisors Talks to PricingBrew About the Next Evolution of the Pricing Department

Mark Burton, the co-founder of Holden Advisors and co-author of the book, "Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table," talks to us about what he's sees as the next evolution: The embedded pricing organization. In this expert interview, you will learn:

  • How the embedded pricing organization differs from traditional pricing department structures and operations.
  • What this approach may ultimately mean for pricing professionals, their skills, and the trajectory of their careers.
  • Why this approach can reduce conflict, increase relevance, and ultimately produce more meaningful results.
  • How and why the concept of pricing-focused benefit measurement will necessarily need to evolve along the way, too.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Pricing Practitioner's Primer on B2B Sales

    To be most effective in B2B environments, pricing professionals need to learn as much as they can about their sales function. In this on-demand webinar, learn more about aspects of sales people and processes that can affect pricing performance.

    View This Webinar
  • Selling Your Pricing Initiative

    Want to get your pricing initiative approved? In this on-demand webinar, learn how to structure and deliver your investment "case" in such a way that approval is almost a foregone conclusion.

    View This Webinar
  • Making Change Happen

    How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance?

    View This Webinar
  • Tackling Sales Comp to Drive Pricing Excellence

    In this expert interview, Bob Vezeau, the Vice President of Strategic Pricing at WestRock, discusses his experiences redesigning the company's sales compensation platform to better align with pricing excellence.

    View This Interview