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Embracing the Embedded Pricing Organization

Mark Burton of Holden Advisors Talks to PricingBrew About the Next Evolution of the Pricing Department

Mark Burton, the co-founder of Holden Advisors and co-author of the book, "Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table," talks to us about what he's sees as the next evolution: The embedded pricing organization. In this expert interview, you will learn:

  • How the embedded pricing organization differs from traditional pricing department structures and operations.
  • What this approach may ultimately mean for pricing professionals, their skills, and the trajectory of their careers.
  • Why this approach can reduce conflict, increase relevance, and ultimately produce more meaningful results.
  • How and why the concept of pricing-focused benefit measurement will necessarily need to evolve along the way, too.

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