Embracing the Embedded Pricing Organization
Mark Burton Talks to PricingBrew About the Next Evolution of the Pricing Department
Mark Burton, co-author of the book, "Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table," talks to us about what he's sees as the next evolution: The embedded pricing organization. In this expert interview, you will learn:
- How the embedded pricing organization differs from traditional pricing department structures and operations.
- What this approach may ultimately mean for pricing professionals, their skills, and the trajectory of their careers.
- Why this approach can reduce conflict, increase relevance, and ultimately produce more meaningful results.
- How and why the concept of pricing-focused benefit measurement will necessarily need to evolve along the way, too.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Being An Internal Pricing Consultant
For pricing functions in B2B, frustration and conflict seem inevitable. But learn how a "consulting" mindset and approach can make driving improvement in B2B much easier...and far less frustrating.
View This Webinar -
Breaking Out of Your Pricing "Box"
Effective pricing in B2B often requires coordination between marketing, sales, product management, and even accounting. This on-demand training session exposes how to influence the other departments that can make or break your pricing efforts.
View This Webinar -
Selling Your Pricing Initiative
Want to get your pricing initiative approved? In this on-demand webinar, learn how to structure and deliver your investment "case" in such a way that approval is almost a foregone conclusion.
View This Webinar -
Finding Your Path Toward Pricing Improvement
An insightful conversation with Andre Weber of Simon-Kucher & Partners about pricing improvement in B2B.
View This Interview
Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges